Web Design Pricing Guide

By Steven | New Website

Feb 22

Web Design Pricing – How much does a New Website cost?

If you’re considering getting a new website and want to learn more about web design pricing, or how much a website should cost, then you’re in the right place.

You could send the same web design proposal to 4 different website companies and you will get back four different quotes. Often with a very wide range of prices and timelines.

As you might have noticed, web design pricing can be tricky. You may be asking yourself “how much will my new website cost?”. Instead you should ask the question, “what should my expectations be for the budget I have?”

Generally speaking, web design pricing can range from free, to $100,000+. Therefore the best solution doesn’t just depend on price. Rather how you, your goals and your budget align together.

With this in mind, this article will give you a sense of exactly what you can expect from a new website at several price ranges. We also offer suggestions and solutions that might be right for you based on your budget.

Alignment

To understand what price you should expect to pay for your website, your goals, budget, and personal involvement will all need to be factored in together.

YOU – First, how involved do you want to be during this process? If you have little, to no budget you will be the designer, developer, project manager, content writer, and marketer. As your budget increases, ultimately this will reduce the amount of time and energy you need to devote to your new website.

GOALS – Next, what kind of a website do you want? Do you want a website that looks “good enough”? Better than your competitors? Or the leader in your industry? Each of these goals is different and your budget will need to adjust accordingly.

BUDGET – Finally, your budget will be affected by your goals for your new website and how much involvement you plan on having during the project. In other words, the higher quality you want your website to be and less involvement in the deliverables, the higher your budget will have to be.

Web design Pricing, Free Sites

If you want a new website but have little to no money to invest in it, that’s no problem! There are plenty of free options out there. Most of these solutions however are free website builders which offer a limited range of templates to choose from.

In addition to website builders another option is to install a free WordPress theme on a self-hosted server. In this case you’ll still need to pay for hosting, which isn’t free and this option will require a lot more technical knowledge to implement. Provided that you have the time and the patience this is a viable option.

  • What You Get
    • TEAM: Yourself
    • PLATFORM: Online Website Builder
    • DESIGN: Pre-Made Template
    • SPECIFICATIONS:
      • Pages – N/A
      • Page Templates – N/A
      • Revisions – N/A
      • SEO – None
      • Responsive Design – Not usually
      • Social Media Integration – N/A
      • SSL – None
  • Pros and Cons
    • PROS:
      • Affordable
    • CONS:
      • Generic template design
      • “Free” Branding on site
      • Lack of customization
      • Lack on S.E.O.
      • Unprofessional look
      • Slow Setup
  • Who is this right for?
    • First time blogger
    • Personal website
    • Small club or group
  • Resources
    Here are some of the better free website builders available:

Web Design Pricing, -$2,500 Websites

If you have up to $2,500, then you will likely be hiring a local freelance web designer to help you modify a premium theme.

When working at this price-point you are paying for a ‘semi-custom’ design. In most cases designers at this price-range are selling ‘template’ websites. By that token, if you are only paying $2k-$3k for a website it is almost certainly not a custom website.

  • What You Get
    • TEAM: Local solo designer
    • PLATFORM:
      • WordPress
      • Joomla
    • DESIGN:
      • These designers often use templates
    • SPECIFICATIONS:
      • Pages – 5-10
      • Revisions – 1-2
      • SEO – None
      • Responsive Design – Maybe
      • Social Media Integration – Limited
  • Pros and Cons
    • PROS:
      • Local person to communicate with
      • Decent quality work
    • CONS:
      • All in all not high enough quality work for small and medium sized businesses
      • Still a slow setup with only one person working on ever aspect of your site
      • Usually overbooked with work and rarely delivers on time
  • In summary, who is this right for?
    • Useful for an individual marketing their personal services who is on a budget
      By and large, good for a very small business starting out who needs a web presence
  • Resources
    • Yelp or Craigslist are probably the best places to find a freelance web designer. Obviously the quality varies greatly depending on who you hire:

Web Design Pricing, $5-10k Websites

Once you reach the $5k-$10k range you have way more options. First, you will be working with a legitimate design firm. Second, you will be getting a truly custom design. Third, you won’t have just a developer working on your project. Instead, you will be working with a dedicated project manager. Additionally your project manager will help to organize and manage the entire design and development process, making your life a whole lot easier.

Unfortunately, some companies at this price range will STILL try to sell you a ‘semi-custom’ template without informing you. So always make sure to do your due diligence before hiring a firm!

At this price point you are getting a ‘real’ website for a ‘real’ business.

  • What You Get
    • TEAM:
      • Agency
      • Project Manager
      • Designer
      • Developer
    • PLATFORM:
      • WordPress
      • Joomla
      • Drupal
    • DESIGN:
      • Custom Design
    • SPECIFICATIONS:
      • Pages – 10-50
      • Revisions – 3-5
      • SEO – On page
      • Responsive Design – Yes
      • Social Media Integration – Yes
  • Pros and Cons
    • PROS:
      • Professional quality
      • Significantly better design
      • Hands on project management
      • Notably higher quality development
    • CONS:
      • More costly
  • In summary, who is this right for?
    • Small or medium-sized businesses looking to refresh their website design. Though, quality still varies depending who you hire.

Web Design Pricing, $10-25k Websites

There are many factors that affect website design pricing in the $10-$25k. First you should consider the type of agency you work with.  Next, the scope of your project and the functional requirements of your project. For example a $20k project might be a small 4-5 page micro-site from a large agency for a pharmaceutical company or it could be a 100 page brochure-type website for a local design firm. At this price-point you are paying for the reputation of the firm and are more concerned with quality of the work and the assurance of a project being successfully brought to completion.

  • What You Get
    • TEAM:
      • Agency
      • Project Manager
      • Designer
      • Developer
      • Copywriter
    • PLATFORM:
      • WordPress
      • Joomla
      • Drupal
      • Shopify (for shopping cart websites)
      • Magento (for shopping cart websites)
      • CMS
    • DESIGN:
      • Custom Design
    • SPECIFICATIONS:
      • Pages – 50+
      • Revisions – 5-10
      • SEO – Yes
      • Responsive Design – Yes
      • Social Media Integration – Yes
      • Custom front end functions
      • Backend database management
  • Pros and Cons
    • PROS:
      • Professional Design
      • Professional Development
      • Project Management
      • Dedicated Support
      • Custom Functionality
      • Content Writer
    • CONS:
      • Higher costly
  • Who is this right for?
    • Medium sized businesses with a 100+ pages website

Web Design Pricing, +$25k Websites

The $25k+ range for companies who are seeking to fulfill a very specific need. It may be for a high functioning e-Commerce website. Or perhaps a membership site with robust back-end functionality. In other cases, you might need a very large website with thousands of pages, or a flashy high-functioning website with a unique front-end interface. In any of these cases, you will mostly be engaging with larger design firms.

  • What You Get
    • TEAM:
      • Agency
      • Project Manager
      • Designer
      • Developer
      • Copywriter
    • PLATFORM:
      • Custom Application development.
      • Sites such as Facebook, Twitter and Yelp are not websites, they are web applications. At this price range you are getting a web application with much more sophisticated custom function than a ‘regular’ website.
    • DESIGN:
      • Custom Design
    • SPECIFICATIONS:
      • Pages – 100+
      • Revisions – 7-12
      • SEO – Yes
      • Responsive Design – Yes
      • Social Media Integration – Yes
      • Custom front end functions
      • Extensive backend database management
  • Pros and Cons
    • PROS:
      • Professional Design
      • Professional Development
      • Project Management
      • Dedicated Support
      • Custom Functionality
      • Content Writer
    • CONS:
      • Large agency pricing
      • Work handled by junior staff
      • Expensive overages and delays
  • Who is this right for?
    • Large businesses with several thousand employees and high-security needs.

E-Commerce

If you thought web design pricing was all over the map for ‘standard websites,’ that’s nothing compared to an E-Commerce website.

You’re dealing with many additional factors such as payment processing, security, fulfillment, inventory, and inputting many different products skews an E-Commerce website is typically far more complex and expensive than a regular site.

However, if you’re looking for an affordable option to having an E-Commerce website, sites such as Shopify offer a turnkey solution for opening a store online.

Otherwise, when working with a reputable design and development firm, be prepared to pay $10,000-$50,000 and above for an E-Commerce website.

 

Conclusion

As you can see web design pricing is a little all over the place. It’s hard to have an apples to apple comparison because the quality of what you get is so different from one option to the next.

With that in mind, consider your goals for the project and the value of your time. Next put together a budget that works for you and that you can afford. And remember to do your homework be for you hire a web designer.

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